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For Trust & Safety Teams

Support users through any harm or crisis, without overwhelming your team.

With verified helplines across 178 countries and AI conversational guidance purpose-built for online safety, ThroughLine gives your platform everything it needs to support every user, whatever they're facing.

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Trusted by the world’s leading platforms and providers

The pressure on Trust & Safety teams has never been higher.

You’re managing safety for millions, setting policy, tackling diverse harms, adapting to legal shifts, and responding to urgent incidents all at once. But when users face harm, most platforms can only moderate it — not support those affected.

Operational burden of vetting and maintaining resources

Outdated or inaccurate helpline lists

No globally scalable solution for user support

Limited coverage for high-acuity issues

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From harm to help. For every user.

ThroughLine gives you the infrastructure to support every user in need, through verified global helplines and a conversational guide that resolves concerns or connects them to the right help.

Global helpline coverage.

Go live in days with access to 1,500+ verified services across 170+ countries, spanning 24 crisis topics – including suicide, eating disorders, sexual assault, scams and more.

Vetted and verified helplines, maintained daily

Automatic localization based on user location

Inclusive coverage across age, gender, and identity

Easy integration via widget, web app, or API

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FirstStep – AI Conversational Guide

Conversational AI for online safety.

Guide users through a natural conversation, understanding their needs and connecting them to the right next step — whether it’s a helpline, self-help resource, or your platform’s safety features.

Assess harm category and risk, including coded language and indirect expressions

Resolve concerns in the moment, reducing escalations to your team

Empower users to self-manage with evidence-based tools

Customizable, auditable user flows built for clinical safety and regulatory compliance

Works with your existing systems

REST API

Webhooks

Database

CRM/CMS

Documents

MCP

Compliance-ready. Privacy-first.

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Privacy protected

We protect user privacy and can ensure anonymous access.

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Regulatory alignment

Meet obligations under the EU DSA, UK Online Safety Bill, Australian eSafety Codes and emerging regulations

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Expert led

Built by clinicians and crisis support experts.

What ThroughLine helps you achieve

Offer online safety support at scale without the cost, complexity, or risk of building it in-house.

Scale support globally

Support users across 170+ countries, spanning all major harm types and demographics.

Eliminate operational burden

ThroughLine keeps your support resources accurate, accessible and up to date automatically.

Reduce risk

Demonstrate duty of care, reducing your exposure to regulatory, legal and reputational risk.

Gain insights on emerging harm patterns

Identify vulnerable cohorts and new bad actor tactics to inform policy and enforcement strategies

Quick to deploy, simple to maintain.

Flexible options that can be tailored to your organization.

Widget

Drop into your existing product or mobile app.

Crisis support app interface showing options for United States with buttons for calling 911 and the 988 Suicide & Crisis Lifeline, available 24/7 with counselors and volunteers.Illustration of a winding path surrounded by dense green foliage and plants.

Web App

Hosted standalone experience, branded for your company.

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FirstStep AI

Intelligent care navigation and interactive guidance through clinically-designed conversational AI.

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API

Power in-app support flows with our verified helpline data.

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ThroughLine has been absolutely invaluable for our organization. As a small team, we simply didn’t have the capacity to provide reliable links to helplines ourselves, but through their tool, visitors to our website can quickly and confidently access verified support.”

Katherine Thomson

Head of Marketing & Campaigns

Having a partner instead of just a vendor has been transformative. The ThroughLine team is mission-aligned, collaborative, and genuinely invested in building the best resources for our users.”

Lucia Stacey Harris

Director of Member Protection

ThroughLine has been an incredible partner. They have helped us scale quickly and connect vulnerable users with the right support. Their team is professional, thoughtful, and highly knowledgeable. We’re proud of the impact this work has, reaching people and providing help when it matters most.”

Kia Wahl

Head of Product Partnerships

Let’s make it easier for people to get help.

Use ThroughLine to deploy scalable, meaningful online safety support in days, not months — without the operational headaches.

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