Emotional and online crisis support for the platforms people trust.
ThroughLine connects people in distress to real help — through verified helplines in 178 countries and clinically-designed AI conversations. On your platform, in their language, in real time.
Trusted by the world’s leading platforms and providers
Crisis is everywhere
From harassment to scams to suicide, millions are in crisis online. Most suffer in silence and never get the help that could change or save their lives.
1 in 10 people experience a mental health crisis every year.
Johns Hopkins Bloomberg School of Public Health, 2024-2025
3 in 4 gamers experience harassment
Anti-Defamation League, 2024
1 in 3 women experience physical or sexual violence in their lifetime.
WHO & UN Women, 2025
Support isn't
Support is fragmented, outdated or inaccessible. And for many, asking for help feels too hard. People in need face unreliable information, broken user experiences, and unnecessary friction that stop them getting help fast.
You can’t do it alone
Most organizations aren't equipped to respond at scale. Support stays reactive, coverage stays patchy, and the most vulnerable users slip through.
Global helpline coverage
1500+ verified services across 178 countries
Vetted and verified services, maintained daily
Automatic localization based on user location
Inclusive design for all major demographics
Launch global crisis support in days, not months
FirstStep – AI Conversational Guide
Every concern has a next step. FirstStep finds it.
Guide users through a natural conversation, understanding their needs and connecting them to the right next step whether it’s a helpline, self-help resource, or your platform’s safety features.
Auditable by design
Visibility into every concern, risk assessed and action taken
Fewer escalations
Handle more volume without stretching your team
Clinically-grounded self-help
Structured conversations that safely resolve user concerns
Fully customisable
Configured to your platform's policies, resources and protocols
Built for the people responsible for others
Whether you're protecting users online, delivering community support services, or supporting employee wellbeing, ThroughLine gives you the infrastructure to reach every user in crisis, at any scale.
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Katherine Thomson
Head of Marketing & Campaigns
Lucia Stacey Harris
Director of Member Protection
Kia Wahl
Head of Product Partnerships
Privacy-first. Clinically grounded.
Privacy protected
We protect user privacy and can ensure anonymous access.
Expert led
Built by clinicians and crisis support experts.
Regulation-ready
Built to meet your requirements under major safety and privacy laws.
Let’s make crisis support accessible, everywhere.
Whether you're an online platform, a community or public service, or a workplace benefit provider, ThroughLine helps you turn crisis moments into supported ones, at any scale.
